Our campaign is a client education program regarding the advantages of standard vehicle care, maintenance and repair, designed to produce information from all segments of the automotive aftermarket business. Integrated promoting and PR initiatives can build awareness and supply information to help customers in creating the most effective maintenance choices regarding their vehicles.
Consumers are unaware of the inherent dangers and problems caused by deferring vehicle maintenance. The campaign’s purpose is to supply them tools that build the method straight forward and intuitive. Second, reversing the trend in unstaged maintenance can aid in protective energy, up road safety, profit the surroundings and supply economic profit to each customers and therefore the aftermarket business.